The design development cycle is the method of developing a piece of work. First it starts with the idea, this could be based on a need or a want. Then you research others who have done similar things, this will develop your own ideas and influence you. You then start to take images. These images then need to be evaluated and if they aren't good enough then you need to reshoot these images or maybe go at it from a different angle in order to get it right. Evaluate them again and if they still aren't good enough then again reshoot but if they are correct then publish them online or display them.
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